SMALL BATCH PREMIUM PRODUCTS
NOW Jar | 30-Day Supply Toothpaste Tablets (Refillable Glass Jar)
NOW toothpaste | 3-Month Supply | 186-Count Toothpaste Tablets (Compostable Kraft Bag)
NOW Plan
NOW: The Gift That Keeps On Giving
THE PROBLEM WITH TRADITIONAL TOOTHPASTE TUBES
Plastic waste isn’t just an environmental problem – it can impact human health too. Many plastics contain chemicals that can leach into products, especially when in contact with liquids or skin. These substances have been associated with hormone disruption and other health concerns. As plastic breaks down, microscopic fragments and chemicals are now showing up in the air we breathe, the water we drink, and the soil where our food grows. By choosing plastic-free alternatives, like our toothpaste tablets, we reduce exposure to these chemicals – protecting both our health and the health of future generations.
WE KNEW THERE HAD TO BE A BETTER WAY. SO WE MADE ONE.
WE KNEW THERE HAD TO BE A BETTER WAY. SO WE MADE ONE.
Over 1.5 billion toothpaste tubes are thrown away globally every year.
In the U.S. alone, that’s 400 million tubes sent to landfills—every single year.
These tubes are made with multi-layered plastic and aluminum, making them nearly impossible to recycle.
They can take up to 500 years to break down, or even longer!
The total weight of these discarded tubes? Over 100,000 tons per year—that’s the same as 10 Eiffel Towers of waste… from toothpaste alone.
YOUR BRUSH, REIMAGINED
Did you know you're supposed to replace your toothbrush every 90 days?
We make it effortless:
You don’t have to remember—we’ll remember for you!
With every quarterly refill of NOW Toothpaste Tablets, you’ll get a new sustainable bamboo toothbrush to pop in your stand.
Simple. Clean. Done.
WHAT’S NOT IN OUR TOOTHPASTE
- NO FLUORIDE
- NO PARABENS
- NO SLS
- NO TRICLOSAN
- NO ARTIFICIAL COLORS OR SWEETENERS
- NO PEG (POLYETHYLENE GLYCOL)
- NO TITANIUM DIOXIDE
- NO CHLORHEXIDINE
- NO CARRAGEENAN
WE VALUE WATER
Water is essential—at home and around the world.
Turn off the tap while brushing and save up to
8 GALLONS PER DAY
3% of every purchase supports clean water initiatives in underserved communities in Africa and India.
As we grow, our goal is to expand this impact by partnering with Water.org and other trusted sustainable clean water organizations.
When you brush with NOW, you’re doing more than protecting your teeth—you’re helping protect global access to clean, safe water.
SUPPORT YOUR ORAL MICROBIOME WITH A TOOTHPASTE THAT’S GENTLE ON YOU AND THE PLANET.
Our premium toothpaste tablets are powered by nano-hydroxyapatite—a natural mineral that has the power to
- Support enamel health
- Naturally whiten teeth
- Support comfort for sensitive teeth
- Fluoride-free
- Family owned and operated
- Vegan
- Cruelty free
- Made in USA
Nano-hydroxyapatite (nHA) is a mineral that makes up most of your tooth enamel (about 97%). Our NOW toothpaste tablets use 10% of this powerful ingredient to help naturally rebuild and strengthen your teeth, without needing fluoride.
Not Just a Trend—It’s Backed by Science
nHA isn’t some new trend. It’s been used safely for over 40 years, with tons of research behind it.
Fun fact: It was originally created by NASA to help astronauts deal with enamel loss in space. Since then, it’s become a trusted go-to in oral care in places like Japan and Europe.