About us

We’re a small, passionate family company with one big goal:
To make oral care safer, simpler, and more sustainable.

Every jar of NOW Toothpaste Tablets is carefully crafted—with care for you and the planet in mind. Powered by clean, effective ingredients, our tablets are free from harsh chemicals and are packaged in eco-conscious containers.

When you choose NOW, you’re not just brushing your teeth—you’re choosing a fresh, simple, and sustainable routine.